Google dominates mobile search traffic, report says
Popular search engine
Google not only dominates
the web game but has taken
to lead the mobile search
domain as well, a report
from Web browser company
Opera said recently.
In its State of the Mobile
Web report, Opera said
Google continues to assert
itself as a leader in
mobile search in areas
such as Southeast Asia,
although competitors
Yandex and Baidu continue
to stake claim of Russia
and China.
Yahoo, on the other hand,
is particularly strong in
Nigeria and Indonesia, the
report said, placing a
close second in the rest
of Southeast Asia.
Meanwhile, mobile search
continues to grow in areas
such as India and Nigeria,
where search portal page
views account for 16.3%
and 26.6% of mobile
traffic in the two
countries respectively.
"Searching the Web
via a mobile device
presents an enormous
opportunity for both
search engines and
consumers," said Jon
von Tetzchner, CEO, Opera.
"Almost all search
engines are moving forward
to offer relevant and
timely information based
on location. Yet,
consumers prefer services
from the search engines
they already know and
use.”
In the Philippines where
mobile penetration clocks
in at a strong 90% of the
population, adoption of
Opera’s popular mobile
browser, the Opera Mini,
continues to see growth as
it registered a 353% climb
from previous years
averaging 705 page views
per user, making it the
number 3 country in terms
of usage.
On popular sites visited
by Filipinos, Friendster
enjoys a safe lead in the
country, but popular
search networking giant
Facebook continues to ease
in, even taking the lead
in neighboring country
Indonesia.
As in previous years,
Nokia handsets enjoy a
safe place at the top in
terms of preferred mobile
phone brand, followed by
Sony Ericsson. - John
Mark V. Tuazon
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